The international Invictus Games was established by Prince Harry to harness the power of sport to inspire recovery and support rehabilitation. The Games are the only international event of its kind involving nearly 500 service members across 14 countries competing in 10 adaptive sporting events.
As part of the digital team promoting the Orlando games, I created over 100 social media assets and supporting materials. The design strategy focused on showcasing the Invictus Games as an elite competition, with images focusing on athletes’ abilities rather than inability, and to reduce the stigma of invisible wounds.
My work created for this campaign won first place in the "Social Impact Design" category of PR Daily's 2016 Visual and Infographic Awards.
To launch Bertolli’s new line of organic sauces, the creative strategy centered on translating the brand’s promise of fresh, authentic ingredients into a cohesive press-kit experience.
Inspired by the warmth and simplicity of Tuscany, the visual system paired an organic, inviting aesthetic with Italian cues to reinforce the sauces’ wholesome ingredients and authentic taste. The resulting suite — including recipe cards, a letter template, and custom packaging — created a unified brand experience designed to make the product feel both fresh and distinctly Tuscan.
This project explored character animation as a strategic storytelling tool, using rigging software to create a flexible, reusable mosquito character that could move seamlessly across individual frames. The approach allowed the character to serve as a consistent visual device throughout the campaign, while supporting a more dynamic and engaging narrative.
This animated explainer used character-rigging software to create an approachable visual narrative for a healthcare client. The animation strategy translated complex information about the organization and its services into a clear, engaging story.
The American Pistachio Growers wanted to raise awareness of the health benefits pistachios could create for pregnant women. To support their efforts, I shot two stop motion videos for use online.
As part of an announcement for the American Pistachio Grower's study on the impacts of eating pistachios, I produced two stop motion videos featuring key points.
